Operationalizing the Muma Business Review

How do you design a research journal to publish articles that engage practice? A sample case that was used in the DBA program during the process of developing the Muma Business Review journal.

Author: Grandon Gill

Link: http://pubs.mumacasereview.org/resources/MCR-00-01-MBR-Case-1-24.pdf

Cite as: Gill, T.G. (2016). Operationalizing the Muma Business Review. Muma Case Review, 0(1), 1-24. Retrieved from http://pubs.mumacasereview.org/resources/MCR-00-01-MBR-Case-1-24.pdf