The Good Egg

Ken Pendery, the CEO of the First Watch restaurant chain, wonders how he should proceed with with the Good Egg Arizona restaurants that it had acquired–located more than 1,000 miles from the nearest company-owned First Watch: Convert them to First Watch, leave them be, institute the First Watch menu but leave The Good Egg flag…?

Authors:Chris Olson


Cite as: Olson, C. (2016). The Good Egg. Muma Case Review, 1(13). 1-18.