Dynamic Communities: Plotting a New Course
Dynamic Communities executive team was faced with a dilemma of trying to revise its membership model in an environment of significant change while still maintaining its revenue sources.
Category «Marketing»
Connected Communities: Was There Worth in Smart Home Technology in an Apartment Community?
Connected Communities: Was there worth in smart home technology in an apartment community? Should Mosaic Development add smart home technology in their multi-family developments?This was the question that Marc Mariano, development partner at Mosaic Development, pondered as he struggled to decide if he should install smart home technology in his latest multi-family project.
To Stay True or Take the Mass Market Route?
Greg founded TAB Group Pte. Ltd. in 2019 to serve the corporate and private events market. Greg wanted to curate unique events with selected vendors and roll out these events using a seamless and transparent process for customers. Response was good and TAB was ready to scale up. Then Covid-19 struck in December 2019.
Is Healthy the New Wealthy?
Can a mission, driven by passion, become the healthy option for starting a dynamic business?
Children’s Cancer Center: Navigating A Pandemic
Patty O’Leary is the Executive Director of the Children’s Cancer Center (CCC). The CCC was founded on the philosophy that when a child is diagnosed with cancer, the entire family is really diagnosed. Patty and team dedicate their service to these families through 24 support programs focused on their emotional, financial, and educational needs.
When Caddy’s Went Viral
With the sun losing its glare and now appearing as a beautiful orange orb just above the distant horizon where the sky meets the sea, Barry O’Connor thought to himself, “This is as close to paradise as you can get.” Yet, the vast empty sea of white sand surrounding him told a very different story. It …
Curating Authentic Hospitality in a Local Boutique Hotel
Hotel A served the boutique hotel segment. Rather than focusing on market segments in Singapore’s hotel chain scale system, the management decided to offer guests an affordable luxury experience via excellent personalized service while capitalizing on the rich and authentic cultural heritage that the hotel offered in terms of history and design. Although Hotel A …
A Lobbyist’s Dilemma
Georgia Lobbyist, Jet Toney, didn’t know what to do. There were 11 days left in the 2020 Georgia legislative session and the Governor, Lieutenant Governor, and Speaker of the House had decided, due to the rapid spread of COVID-19, to suspend the session to a time indeterminate. This had never happened, not even in wartime. …
Driving Profitability at the Hungry Dragon
The local neighborhood watering hole was an age-old tradition in cities and towns across America. Such “dive” bars were often frequented by regulars (repeat local customers who the bartender may well know by name) as well as transient customers who happened to be in town or noticed the inviting bar signage in passing. When long-time …
Jabil: Balancing Risk in a New Frontier
Candy Mitchell, Information Technology Director at Jabil Inc., sank into her desk chair and looked out the window pensively. She had just finished reading a report from her team of data scientists about a predictive model they had created. She saw huge potential in this model as a potential solution to power Jabil’s customer growth …