Category «Marketing»

Connected Communities: Was There Worth in Smart Home Technology in an Apartment Community?

Connected Communities: Was there worth in smart home technology in an apartment community? Should Mosaic Development add smart home technology in their multi-family developments?This was the question that Marc Mariano, development partner at Mosaic Development, pondered as he struggled to decide if he should install smart home technology in his latest multi-family project.

To Stay True or Take the Mass Market Route?

Greg founded TAB Group Pte. Ltd. in 2019 to serve the corporate and private events market. Greg wanted to curate unique events with selected vendors and roll out these events using a seamless and transparent process for customers. Response was good and TAB was ready to scale up. Then Covid-19 struck in December 2019.

When Caddy’s Went Viral

With the sun losing its glare and now appearing as a beautiful orange orb just above the distant horizon where the sky meets the sea, Barry O’Connor thought to himself, “This is as close to paradise as you can get.” Yet, the vast empty sea of white sand surrounding him told a very different story. It …

Curating Authentic Hospitality in a Local Boutique Hotel

Hotel A served the boutique hotel segment. Rather than focusing on market segments in Singapore’s hotel chain scale system, the management decided to offer guests an affordable luxury experience via excellent personalized service while capitalizing on the rich and authentic cultural heritage that the hotel offered in terms of history and design. Although Hotel A …

A Lobbyist’s Dilemma

Georgia Lobbyist, Jet Toney, didn’t know what to do. There were 11 days left in the 2020 Georgia legislative session and the Governor, Lieutenant Governor, and Speaker of the House had decided, due to the rapid spread of COVID-19, to suspend the session to a time indeterminate. This had never happened, not even in wartime. …