Category «Marketing»

When Caddy’s Went Viral

With the sun losing its glare and now appearing as a beautiful orange orb just above the distant horizon where the sky meets the sea, Barry O’Connor thought to himself, “This is as close to paradise as you can get.” Yet, the vast empty sea of white sand surrounding him told a very different story. It …

Curating Authentic Hospitality in a Local Boutique Hotel

Hotel A served the boutique hotel segment. Rather than focusing on market segments in Singapore’s hotel chain scale system, the management decided to offer guests an affordable luxury experience via excellent personalized service while capitalizing on the rich and authentic cultural heritage that the hotel offered in terms of history and design. Although Hotel A …

A Lobbyist’s Dilemma

Georgia Lobbyist, Jet Toney, didn’t know what to do. There were 11 days left in the 2020 Georgia legislative session and the Governor, Lieutenant Governor, and Speaker of the House had decided, due to the rapid spread of COVID-19, to suspend the session to a time indeterminate. This had never happened, not even in wartime. …

Driving Profitability at the Hungry Dragon

The local neighborhood watering hole was an age-old tradition in cities and towns across America. Such “dive” bars were often frequented by regulars (repeat local customers who the bartender may well know by name) as well as transient customers who happened to be in town or noticed the inviting bar signage in passing. When long-time …

University of South Florida & The New York Market Strategy

 Dr. Ralph Wilcox, the Provost and Executive Vice President of the University of South Florida System (USF), reflected on university’s major accomplishment in 2018-19. It has just been designated as a ‘Preeminent State Research University’ within the state of Florida (“USF Officially Designated as Preeminent”, 2019). Only two other universities in Florida have achieved that …

Glazer Children’s Museum

In May 2016, Jennifer Stancil, the new president and chief executive officer (CEO) of Glazer Children’s Museum in Tampa, Florida was considering further steps to take toward her goal of making the downtown museum an educational and entertainment destination for children and their families. The CEO had been hired on November 23, 2015 with a …