Cask Systems Segmentation to Grow Profits

A case study of market segmentation in a to grow profits at Cask, a digital communications technology corporation.

The case breaks down the tough decision to further segment the company’s customer markets and the potential effects on the sales team.

Authors: Garrett Bridenbaugh, Daniel Bellinger, Soujanya Nomula, Ajay Sikha, Eric Pandorf, Jay Stratton


Cite As: Bridenbaugh, G., Bellinger, D., Nomula, S., Sikha, A., Pandorf, E., & Stratton, J. (2023). Cask Systems segmentation to grow profits. Muma Case Review 8(4). 1-20.