Category «Marketing»

Ecosandals.Com: The Digital Transformation of a Social Enterprise

The Wikyo Akala Project (WAP) was a cooperative set up as a social enterprise that sought to pool the efforts of the sandal makers in the Korogocho area, Nairobi, Kenya, in order to improve their sales revenue using the internet platform. WAP struggled to survive as a “bricks-and-mortar” social enterprise in the first six years …

How to Grow Revenues in an Uncertain World?

Should Syniverse, a company whose principal business involved routing text messages between telecom carriers, re-think its business? Rob Hammond, product executive for enterprise products, wonders if he focus the company on the products it knew, expanding the existing text messaging business into high growth mobile markets, or should he invest in expanding the new product …

The Good Egg

Ken Pendery, the CEO of the First Watch restaurant chain, wonders how he should proceed with with the Good Egg Arizona restaurants that it had acquired–located more than 1,000 miles from the nearest company-owned First Watch: Convert them to First Watch, leave them be, institute the First Watch menu but leave The Good Egg flag…?