Category «Marketing»

Driving Profitability at the Hungry Dragon

The local neighborhood watering hole was an age-old tradition in cities and towns across America. Such “dive” bars were often frequented by regulars (repeat local customers who the bartender may well know by name) as well as transient customers who happened to be in town or noticed the inviting bar signage in passing. When long-time …

University of South Florida & The New York Market Strategy

 Dr. Ralph Wilcox, the Provost and Executive Vice President of the University of South Florida System (USF), reflected on university’s major accomplishment in 2018-19. It has just been designated as a ‘Preeminent State Research University’ within the state of Florida (“USF Officially Designated as Preeminent”, 2019). Only two other universities in Florida have achieved that …

Glazer Children’s Museum

In May 2016, Jennifer Stancil, the new president and chief executive officer (CEO) of Glazer Children’s Museum in Tampa, Florida was considering further steps to take toward her goal of making the downtown museum an educational and entertainment destination for children and their families. The CEO had been hired on November 23, 2015 with a …

Ecosandals.Com: The Digital Transformation of a Social Enterprise

The Wikyo Akala Project (WAP) was a cooperative set up as a social enterprise that sought to pool the efforts of the sandal makers in the Korogocho area, Nairobi, Kenya, in order to improve their sales revenue using the internet platform. WAP struggled to survive as a “bricks-and-mortar” social enterprise in the first six years …

How to Grow Revenues in an Uncertain World?

Should Syniverse, a company whose principal business involved routing text messages between telecom carriers, re-think its business? Rob Hammond, product executive for enterprise products, wonders if he focus the company on the products it knew, expanding the existing text messaging business into high growth mobile markets, or should he invest in expanding the new product …

The Good Egg

Ken Pendery, the CEO of the First Watch restaurant chain, wonders how he should proceed with with the Good Egg Arizona restaurants that it had acquired–located more than 1,000 miles from the nearest company-owned First Watch: Convert them to First Watch, leave them be, institute the First Watch menu but leave The Good Egg flag…?